Port Authority Stream of Consciousness Takeover

Starbucks used outdoor advertising to create a “stream of consciousness” effect in the Port Authority bus terminal in New York City. Thousands upon thousands of people trudge through the Port Authority hallway every morning, normally a mundane experience. The installation reinvigorated their morning routine by engaging commuters with a lengthy series of posters that humorously poured out their stream of consciousness thoughts as they make the trek. The story ends happily because luckily there is a Starbucks nearby.